**Basically the reason that people react in a close-minded way to information is that the implications of it threaten their values**
Belief In Climate Change Hinges On Worldview
Kahan says people test new information against their preexisting view of how the world should work.
"If the implication, the outcome, can affirm your values, you think about it in a much more open-minded way, and if the information doesn't, you tend to reject it"
"The goal can't be to create a kind of psychological house of mirrors so
that people end up seeing exactly what you want," he argues. "The goal
has to be to create an environment that allows them to be open-minded."
The Cultural Cognition Project
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